Brandwithin | The Knowledge Marketing Center

As Facebook embraces the white collar business world, the transition from the college-only network is dramatic. Social network researcher Jeremiah Owyang predicts in this Podtech video podcast that Facebook will overtake MySpace by 2009. Viral marketing in hyperdrive.

What’s in it for knowledge marketers?

For a start, a first hand experience of being part of an online community of the future. And many opportunities to position you and your brand within it. Lot’s of new widgets and bright shiny bells and whistles that can target your audience.

With focus and attention, some simple steps to explore the medium can reap rich rewards.

In the last few months on Facebook I have met old colleagues and new, joined interesting groups and discovered a huge new resource for the future of knowledge marketing. Just the beginning of a new learning curve — and a fun one too.

Add me as a friend and I will add you back.

Jeremiah Owyang has an extensive coverage of smart web strategies on his Blog. Well worth a read to see where social networking is going.