There is a wonderful 
Lavazza coffee lounge in Chicago - and their story is refreshingly different to Starbucks.
Full of life – and the art of coffee – in larger than life pictures, as well as an engaging slide show to inform you of their back story on the ‘real’ coffee… (espresso is never translated, how crema makes the difference to taste…)
How simple it is to tell your story with a few pictures and the story that you know so well.
The Lavazza ‘theme park’ was doing a brisk trade in coffee and related breakfast fare, at the same time as entertaining and informing customers. A great way to build customer loyalty.
There is a usually a captive moment in any business transaction - always a good time to inform, entertain, engage and build the relationship with customers. Lavazza is doing a great job here.
Knowledge marketing with fun and sex appeal!
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