What Does Your Brand Message LOOK like?

All too often there is too much navel gazing for entrepreneurs about ‘what is my message?’ - especially when it comes to your brand focus.

in the busy world of online marketing extreme focus is always required. How do you know if you are on track? I found this great tool today – Wordle.net which will take the words from any RSS feed you give it and create an amazing graphic representation of them – arranged how you like (hours of fun/distraction if you like) with unlimited colors and arrangements.

importantly, the hierarchy and consistency of your message becomes clear – in a flash. Here’s an example of a client we are working with – Christine Mullins of Children’s Miracle Music. Christine has a great message and solution for home organization and getting kids chores done – automatically! All the chores get done, morning and evening without nagging or any requests… really. Here is Christine’s blog where she tells the in and out of it all: kidshousekeeping.com

Now for the fun part from Wordle. It creates a ‘word cloud’. Words with greater frequency on the blog show up in larger size. You can get a potent and instant feeling for the message — and the brand.

So how can you use this tool to sharpen your branding and marketing?

Answer these questions when you look at your word cloud…

• What does your word cloud say about your message? You can check it in a single glance.
• Is the hierarchy of words right – or do you need to sharpen your focus and frequency of core messages?
• Is your knowledge marketing on track to educate your audience – your ‘tribe’?
• Does your brand story come through? There should at least be strong hints based on the words you use.
• Do a word cloud for a competitor (is there really such a thing?) and see what they are saying.
• Is your keyword focus on track for the SEO results you want?

Here is the word cloud for this Brandwithin blog. Hopefully the story comes through – and I see that Twitter is now a rising star in the ongoing knowledge marketing story.

Wordle is a breakthrough for fun – allowing your right brain inform your left brain so you can strategize the next evolution of your brand.

You can publish your Wordle word clouds on the amazing Wordle Gallery – and share your links.

Do share your comments and word cloud links in the comments here too.

Update: Seems Jayne Johnson got inspired by word play too. Check out her take on the Zen of Wordle at her Clearing Sight Blog. An inspiring new direction and useful instructions. And now I know who the real Anonymous is at Ode To Baseball!

Technorati Tags: Branding, keywords, knowledge marketing, SEO, Wordle