At the launch of Trump University in 2005, Brandwithin had the opportunity to work first hand with Donald Trump for Trump U’s first product - The Wealth Builder’s Blueprint. Filming for the video in Trump Tower revealed the power and presence of Trump himself. My colleague Jon Ward was the interviewer.
Now we see the timeless nature of well presented knowledge - with this video clip from The Wealth Builder’s Blueprint, Trump U’s VP of Marketing, Josef Katz has launched a new angle on their knowledge marketing - through YouTube. I doubt that video marketing will get fired any time soon!
The blogging journey is an interesting one of discovery for me…
Overcoming self doubt - learning a new way of self expression
Allowing self confidence to reveal the inner writer (slowly at least!)
Learning how to craft a message to share with others (is anyone out there?)
Finding focus… what else can I say about knowledge marketing?
Discovering the world of social networking and how I can interact and share ideas
The joy of being a number one search result in a Google blog search - more motivation for the power of focus
And the list keeps growing…
There are a few blogging heroes that have inspired me on this journey.
Seth Godin my original blog hero who showed just what it is like to have a point of view and to live it out loud
Ken Burgin, my brother who leads the way with motivation and inspiration to play full out online with blogging, social networking and internet marketing
Tim Ferris. His book still taunts me on my desk as I still live with too many digits beyond 4 as the number of hours per week that I work. His Uncommon Timesavers for Bloggers inspired me to write this post (see point #5).
Jeremiah Owyang whose blog on Web Strategy and his research on social networking is leading edge, and very motivating to explore more
The fast lane - and living in it is now the norm – at least when it comes to the Internet.There are so many metaphors for the speed of life these days, it’s hard to deny that so much of life accelerates around us. Years ago on my first visit to New York, coming from Australia I met someone there who said “We don’t live in the fast lane here - we live in the laser lane!” And the pace of walking on Manhattan streets was so much faster – I liked it – mostly.Now my business is based on the marketing of knowledge, so much of which has an online component, and the same metaphors challenge us. Tom Biederbeck of STEP: Inside Design magazine says “Success on the web is determined by presence—presence that is immediate, immersive and seductive. The line between what works online and what doesn’t is measured in seconds.” More focus on speed.
The website visitor, blog reader, YouTube viewer, Google searcher, and everyone online make split second decisions whether to stay and explore - or move on (usually never to return). So the essence (think headline) of your knowledge piece must first be clear, simple, bold, and able to be perceived at first glance. Our brains have been trained to distill complex ideas to simple ones in this A.D.D. world of busy-ness and information overload.The challenge for knowledge marketers is to craft the simple distilled concept first – do the work for the customer or site visitor – so they don’t have to. Then you have the best chance of grabbing their attention and engaging them. Web 2.0 design trends exemplify this – larger, simpler graphics, icons, symbols and simple statements.
“All the great things are simple, and many can be expressed in a single word: Freedom. Justice. Honor. Duty. Mercy. Hope.”Winston Churchill
in branding we call this the ‘Singular Idea‘. I learned this laser beam focus from my colleague Jon Ward — we explore it in Branding for Profit. A brand that is built on a Singular Idea has a faster and easier road to success. Effective knowledge marketing is built on the same focus.
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