Brandwithin | The Knowledge Marketing Center

Lee Lefever has created another excellent piece on getting the basic idea of social media.

For all the fancy widgets and techniques for blogging, podcasting, linking, bookmarking and more – it comes back to basic principles to get your ideas out to others. The New Internet is about people connecting, sharing their experiences and tapping into the many ‘water cooler’ conversations around us.

This is one of a series from The Common Craft Show that is also featured on The Society For Word of Mouth. (Yes, you can join!) A previous feature of Lee Lefever’s work on this blog is here. You can learn about news blog readers and RSS.

Information overload is not getting any easier. The New York Times reported this week of the tech industry’s self made monster — that delivers us a never ending deluge of emails, cellphone calls and instant messages. These incessant distractions cost America over 650 billion dollars a year in lost productivity.

Is there a solution in sight?

Brandwithin has been working on the Focus and Follow Through project — an online productivity coaching system designed to support you to keep your focus on your highest priorities. This intro coaching video here is a simple knowledge product made using Keynote (the Mac version of PowerPoint) with voice over. And the easy part is the one-click command: send to YouTube…

Stay tuned for future updates and the release of the product. Sanity may yet be a partner to productivity.

At the launch of Trump University in 2005, Brandwithin had the opportunity to work first hand with Donald Trump for Trump U’s first product - The Wealth Builder’s Blueprint. Filming for the video in Trump Tower revealed the power and presence of Trump himself. My colleague Jon Ward was the interviewer.

Now we see the timeless nature of well presented knowledge - with this video clip from The Wealth Builder’s Blueprint, Trump U’s VP of Marketing, Josef Katz has launched a new angle on their knowledge marketing - through YouTube. I doubt that video marketing will get fired any time soon!