A Knowledge Theme Park at Trump Tower

When Trump University was launched, the challenge was to give reality to a learning environment that was primarily designed to be online. Enter The Wealth Builder’s Blueprint, the first flagship product for Trump U – to share the stage with Donald Trump.

This home study program has substantial ‘thud’ factor, plus the substance of a complete wealth building system to follow in Trump’s footsteps. But how could it stand out in the media frenzy of lights, cameras and journalists wanting a story straight from the Donald?

The ‘theme park’ was essential to convert the lobby into an environment that could capture the imagination and create a brand experience that left a lasting impression – not to mention the opportunity to profile the product around the world riding on the media’s coverage.

Essential ingredients for a knowledge theme park:

• Create a color palette to set the stage for the brand (colored table cloths can work well)
• Merchandise with multiple product samples (an old department store trick: stack them high – watch them fly!)
• Display messages that inspire and evoke curiosity – an open mind is essential to get someone to take action
• Build the browsing experience – create a mini fantasy adventure with lots to explore
• Engage your audience with multiple senses

And now with the ever-increasing expectations for a complete online experience, these same principles can be applied in a website to create a virtual knowledge marketing theme park.