It’s good to be on the other side of a workshop experience, and two recent events I attended missed out on theming and opportunities to take participants into ‘another world’. Not the world of high-pressure sales, but one that builds on their heightened sense of what’s possible for themselves and their business.
The above picture is one example of how to change the dynamics of the participant buying experience. For Robert Kiyosaki and his Rich Dad Seminars we created a branded ‘theme park’, with most of the accessories being standard hotel supplies (it is always worthwhile getting a tour of the back store room!). It can be as simple as bringing your own colored table cloths – we used a purple theme for Rich Dad events – and creating some smart tiered displays plus display cards with interesting quotes from the speaker, presented on banner stands or easel-backed signs.
I find that ‘miracles of improvisation‘ are usually far better than excessive spending on all sorts of fancy display accessories. (Stay tuned for how to transform a generic pipe and drape trade show booth into a compelling and profitable destination!)
Knowledge marketing has many faces 
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