Monification is any activity that turns your social branding activities into financial return. Beware, social media is ultra-sensitive to push marketing, so the best monification strategies have the character of a soft invitation, and with a clear doorway out of the social media site and into a well-defined business space.
Monification — Cashing in the brand
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Hi Guys,
First of all, these are great terms you’ve coined here: ‘Social Branding’ and ‘Monification’
I think it’s genius, and has many implications for enhancing the social networking trend that is taking over.
But more importantly for online marketers, how to monetize their social networking / social branding efforts.
Great blog, and I wish you the best of luck!
I guess this is what people like Seth Godin are saying: that broadcasting and yelling at people is less and less effective. By your presence and showing all that you do, you invite people to connect with you financially. Hmmm – that’s now sounding so un-sales like!
As always, I think this points to the concept of adding value. When you add value to the customer/reader/visitor – you will develop a bond and a relationship that should translate in time to further interraction. The more value that is added and ultimately trust that is built, the more likely a business transaction will take place.
This is so interesting… I never quite thought of this before. Thanks
so, how do you define this term differently than monetization?
with http://www.WorldVisionEntrepreneurs.org my selling the monthly DVD subscription is the monification part. pretty simple.
good definition.
V.
wow – now I see how monification is a natural way for me. As the Garden Goddess I am always giving away ideas for gardens such that they peak the interest and excitiement of people who then want to delve further and hire me for a full consultation.My website http://www.down2eathgardens.com is filled with tips and gardening resources all for free. Give a little – get a little
Wow guys – have ‘glimpsed’ at this blog overall – amazing ideas – and will come back and munch over when a little time permits – bestest luck with your endeavours – I’m always astonished James by what you come up with – keep going friend – you’re amazing – love Robyn
I think the soft-sell trend style of marketing has been known by expert sales people for decades (centuries?). Years ago, in a place where I worked, this IBM sales guy used to drop in once a month. We rarely needed anything from him, but his manner was so genuine and unassuming, and he was so interested in me and interesting, that I used to rack my brain each time he came by to think of some way we could give him more business. He was a breath of fresh air in a world of push marketing. I’ve often thought of that fellow and what a wonderful model of selling he represented. He probably became a multimillionaire. And of course, everytime I think “IBM” I think of him. Talk about good branding!
Maybe a way of monification is that “golf game” that I have not learned in this lifetime.
Walking on green grass, laughing, cursing, hitting a little ball and finding a way in 18 holes to get across…”your brand”.
I learned this “monification” best in my career from the big…New York Life Insurance Company. They taught me to “listen softly” and “carefully” to my client until I found his need. No one wants to talk about death…so we talked about “futures” and looked for value…perhaps for a grandchild in leaving a legacy.. I have used many skills that New York Life taught me. I like having new names and another look at that wisdom. Thank you.
WGMS
The brand is not the logo.
The brand is NOT the logo.
The brand is NOT THE LOGO!
THE BRAND IS NOT THE LOGO!!!!
Great talk last week, James and Jon. Your information was incredibly insightful.