A brand tent is simply a presence you set up anywhere on the online world. It is different from a “brand house” because it is quick, mobile and probably temporary. A typical brand house would be a major company web site. A brand tent might be a page on Facebook or a video on YouTube. In social branding, you want to set up as many brand tents in as many locations as possible.
Tents: Mobile Brand Presence
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got it.
it was http://www.UniversityofVictory.com
now it’s my Linkedin-Entrepreneurs.com site
and soon will be my WorldVisionEntrepreneurs.org site
NING is a great way to put up a sweet and simple BRAND TENT.
V.
But I guess the question remains about the efficiency of marketing in this system. And how effective it is, really. If I spend, or have someone else spend 2 hours/day to interact in other’s brand tents, is that noticed by more than a few people?
And how does one find the target market with which to interact? After much time, energy and research, these are still questions that need answers.
What about a brand that caters a mix of techno-savvy and not such as WomenforWealth.com? I can have tents all over, but wouldn’t more traditional marketing work more swiftly at this point?
I’ve had a company website since I’ve owned my business, but just recently started setting up tents. Someone asked to add me as a friend on Facebook so I set up a quick page. I definitely need to work on the content so that it more closely relates to my business, but I can see how this and other tents might benefit my business.
Liz Uible’s question gets to the heart of this whole thing. Why spend time adding to a conversation about brand tents with 3 people in it? The answer lies in the old story of the Chinese peasant who was promised a reward by the emperor. He asked for a grain of rice on a corner square of a chessboard, and double that on the next square and double that on the next, and so forth. He ended up a rice billionaire. Another over-familiar, but valuable axiom applies: It’s not about the people you know, but the people they know. The secret of social branding is simple enough: word gets around!