The 2008 election is a serious matter, politically. We can only hope that every eligible voter will get involved. The result will impact not only America, but the whole world.
Meanwhile, the whole thing is a ton of fun to watch if you’re in the marketing business — which you are if you’re in business at all. The current nomination battle is a massively expensive personal branding exercise that has two virtues: extreme transparency, and rapidly visible results. There is little you cannot learn about brand positioning from watching the candidates duke it out in state after state.
For anyone interested, I’m running a commentary — professional, not political — at my marketing blog. Take a peak, and share your thoughts!