Big Idea:
Be known for your expertise – share your knowledge with your prospects the easy way. Let your audience consume it any time, any place, any device. Explore the ‘ease of podcasting’.
Topics:
- What is knowledge marketing?
- Sharing your expertise builds trust and reputation for potential customers
- Deliver knowledge on the terms of your customers
- An easy way to connect with your tribe
- Share knowledge as an ongoing conversation
- Beware the curse of assumption – assuming your customers know about what you do!
- The basics of RSS – gives a ‘feed’ so anyone can ‘subscribe’ and get your updates automatically
- Network with others via interviews
- Remember – it is not about the tech – it can be simple. Focus on your content.
Links for this BYN Live:
USB Microphones for quality sound recording: Rode Podcaster / Blue Snowball
Free recording Software (Mac & Windows): Audacity
Free audio leveling Software: Levelator
Episode: 2
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