The Knowledge Marketing Center
From the category archives:
A fascinating talk that is part of the remarkable TED series. Elizabeth Gilbert is the author of best selling book Eat, Pray, Love. She talks about the elusive ‘genius’ that is within us all and how we can embrace the creative process – to converse and partner with our own source of inspiration.
It is a refreshing reminder to be in the creative flow.
Technorati Tags: creativity, Elizabeth Gilbert, Knowledge Marketing, Eat Pray Love
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Information overload is not getting any easier. The New York Times reported this week of the tech industry’s self made monster — that delivers us a never ending deluge of emails, cellphone calls and instant messages. These incessant distractions cost America over 650 billion dollars a year in lost productivity.
Is there a solution in sight?
Brandwithin has been working on the Focus and Follow Through project — an online productivity coaching system designed to support you to keep your focus on your highest priorities. This intro coaching video here is a simple knowledge product made using Keynote (the Mac version of PowerPoint) with voice over. And the easy part is the one-click command: send to YouTube…
Stay tuned for future updates and the release of the product. Sanity may yet be a partner to productivity.
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Most of us delude ourselves about time. Our planning is wishful and then we get anxious and frustrated because everything takes longer. My Time Card is a cure for this universal malaise. It’s a great little piece of software available for PC and Mac.
I use it to track all my time, from the moment I sit down to my computer to when I stop. I give each project or activity its own “job” designation, including breaks and chores. I simply choose the job and hit “start” till I change. Then I hit “stop” and switch to another job. It’s a discipline, of course, to maintain that practice. But after a while the power of habit makes it easy. And if I mess up I can easily go back and edit the record.
The payoff is huge. With a few clicks I can generate Excel spreadsheets and total my time on different jobs, or groups of activities — by the week, month or whatever period I like. This amounts to a really powerful reality check.
The software cost me around $20. It’s saving my sanity.
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There’s a growing recognition in the marketing community of the power that flows from a “maven status”.
Something about human nature is at play here. We all tend to place our trust in “experts”. Given the choice, we’d prefer to have our heart treated by the cardiology professor and our stocks managed by the TV investment pundit and our marriage counseled by the woman who wrote the book.
The marketing implications are that as you build “maven status” in any field of business, your perceived value to potential customers rises.
So where to start? Publishing a book may still bestow the ultimate kudos, but Web 2.0 allows you to jump into the maven game at a much lower level, and still make waves. One baby step is to become a prolific contributor to the various “Answers” services on the Internet.
Here are three to consider: LinkedIn, the burgeoning business network, has one of the most active and valuable “Answers” programs around. Yahoo Answers draws huge crowds from a wider demographic, and then you might take a look at WikiAnswers for more opportunities to play.
There’s really nothing to lose. Go looking for questions pertinent to your field, and seize the chance to flaunt your expertise. You’ll be on your way to a reputation as The One Who Knows.
That’s good for your brand, good for traffic and good for sales — no matter what business you are in.
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The 2008 election is a serious matter, politically. We can only hope that every eligible voter will get involved. The result will impact not only America, but the whole world.
Meanwhile, the whole thing is a ton of fun to watch if you’re in the marketing business — which you are if you’re in business at all. The current nomination battle is a massively expensive personal branding exercise that has two virtues: extreme transparency, and rapidly visible results. There is little you cannot learn about brand positioning from watching the candidates duke it out in state after state.
For anyone interested, I’m running a commentary — professional, not political — at my marketing blog. Take a peak, and share your thoughts!
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