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The Creative Process For Knowledge Marketers

A fascinating talk that is part of the remarkable TED series. Elizabeth Gilbert is the author of best selling book Eat, Pray, Love. She talks about the elusive ‘genius’ that is within us all and how we can embrace the creative process – to converse and partner with our own source of inspiration. It is [...]

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What Does Your Brand Message LOOK like?

All too often there is too much navel gazing for entrepreneurs about ‘what is my message?’ – especially when it comes to your brand focus. in the busy world of online marketing extreme focus is always required. How do you know if you are on track? I found this great tool today – Wordle.net which [...]

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Knowledge Marketing goes Micro…

I’ve had my toes in the water of Twitter for a while now and I have found a bunch of good things about it. in just 140 characters it’s amazing how much knowledge can go around. Lee Lefever gives another great overview in his CommonCraft Show vid below. (First seen on Jeremy’s blog) There’s a [...]

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The power of the right words…

This is a great lesson in marketing and advertising – and a lot more too. See this wonderful short film that tugs at the heart. Smart knowledge marketers are focused on the audience, what they want and what motivates them. (Have some tissues handy) Thanks to Jayne Johnson for sharing this with me.

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Rules of Knowledge Marketing: Teach, Don’t Sell

Social media now accounts for 75% of the traffic on the top 20 Web sites on the ‘New Internet’. New rules have been firmly established. Knowledge marketing is now the work horse of this new scene. The most fundamental principle that you now must embrace is “Teach – Don’t Sell”. The World Wide Conversation is [...]

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The future of knowledge interaction

It’s sometimes a challenge to imagine what the future will look like. But some people are already inventing the way we view it, play with it and share it. We’ll all become knowledge marketers in one way or another. Sharing, collaborating, conversing, teaching and engaging in creative pursuits. This video gives a taste of the [...]

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Social Media – Back to Basics

Lee Lefever has created another excellent piece on getting the basic idea of social media. For all the fancy widgets and techniques for blogging, podcasting, linking, bookmarking and more – it comes back to basic principles to get your ideas out to others. The New Internet is about people connecting, sharing their experiences and tapping [...]

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Get Productive – with Focus and Follow Through

Information overload is not getting any easier. The New York Times reported this week of the tech industry’s self made monster — that delivers us a never ending deluge of emails, cellphone calls and instant messages. These incessant distractions cost America over 650 billion dollars a year in lost productivity. Is there a solution in [...]

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The Inside Story on Coffee – Words & Pictures

There is a wonderful Lavazza coffee lounge in Chicago – and their story is refreshingly different to Starbucks. Full of life – and the art of coffee – in larger than life pictures, as well as an engaging slide show to inform you of their back story on the ‘real’ coffee… (espresso is never translated, [...]

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Running Out of Time?

Most of us delude ourselves about time. Our planning is wishful and then we get anxious and frustrated because everything takes longer. My Time Card is a cure for this universal malaise. It’s a great little piece of software available for PC and Mac. I use it to track all my time, from the moment [...]

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