Knowledge Marketing goes Micro…

I’ve had my toes in the water of Twitter for a while now and I have found a bunch of good things about it. in just 140 characters it’s amazing how much knowledge can go around.

Lee Lefever gives another great overview in his CommonCraft Show vid below. (First seen on Jeremy’s blog)

There’s a few other things I have noticed too…

• It is worth following smart people. Whilst you can follow more and more people, most of the cross talk is idle chatter. I’m way too busy pursuing the 4 Hour Work Week (I know- there’s something wrong with that!) for idle chit chat. But smart people share some really good stuff – usually a brief comment and a link to something pithy. This is where I have found magic.
• Twitter is about serendipity - being in the right place at the right time. Getting the insight from someone else – just in the nick of time!
• There is a spontaneity about sharing micro windows into your world. it takes some self reflection and a willingness to share yourself.
• Then comes Precession. An idea that Buckminster Fuller first shared -

…what humanity rated as side effects are nature’s main effects. I adopted the precessional side effects as my prime objective.“
—R. Buckminster Fuller
In nature, honeybees inadvertently cross-pollinate flowers while they are going about the business of gathering honey. For us, pollination is their true purpose; for them it’s a byproduct. This gives a clue to Precession – and perhaps to Twitter too.

Here’s Lee Lefever’s intro to Twitter:

Where will Twitter lead us? Just where you are open to going! Twittervision gives more clues to a new world view. Fascinating!

A few of the people I follow on Twitter:
Guy Kawasaki (VC and all round good guy)
Jermiah Owyang (Internet strategist)
Ken Burgin (Restaurant and Hospitality guru)
Josef Katz (Trump U’s Marketing Maestro)
Ed Dale (30 Day Challenge legend)
Michelle Macpherson (Social Media Maven)
Mario Sundar (Linkedin Blogger)
MarsPhoenix (The Phoenix lander on Mars!)

and Me (knowledge marketer, student of life)

Please let me know other smart thought leaders to follow.

Technorati Tags: knowledge marketing, twitter