Social media now accounts for 75% of the traffic on the top 20 Web sites on the ‘New Internet’. New rules have been firmly established.
Knowledge marketing is now the work horse of this new scene. The most fundamental principle that you now must embrace is “Teach – Don’t Sell”. The World Wide Conversation is hungry to find and share knowledge – but not to be sold. Your audience has a finely tuned antenna that won’t tolerate covert sales agendas.
Sharing knowledge has never been easier – with blogs, social networks, Wikis, instant Web sites, video and more.
So how come the ‘picture tells a thousand words’ principle is abused with PowerPoint presentations so habitually?
Death by PowerPoint is all too frequent – as master Presentation guru Garr Reynolds points out in this insightful set of sample slides (using SlideShare). With his distillations to communicate the essence of an idea he shines a light for knowledge marketers to learn from.
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Thank you for your message of “Teach, Don’t Sell.” Timely and Insightful! The “Sample Slides” add the exclamation point — the “before” & “after” slides are clean and simple, also entertaining and educational. You make such a good point, we like to learn, not be “sold” !