In the few seconds that people spend on a first visit to your website, there’s one question that needs to be settled instantly. Who is this site for?
If there’s any doubt, they’ll be gone before they even discover your offer.
I see no reason to be subtle about this. If the main headline doesn’t explicitly designate the target audience, consider a superhead (small headline above the main one) that says: “Attention: Dentists / Dog Lovers / Orientalists…” or whoever your tribe may be.
Needless to say, the more narrowly focused the audience, the more attention this will capture. “Attention: Scottsdale Cosmetic Dentists” or “Attention: Young Whippet Lovers” will speak to a smaller audience but generate a far more interested response.
Take a look at your website now and ask: Is it INSTANTLY clear who this is for?
Technorati Tags: Bounce Rate, Branding, Traffic, Website Strategy
Might you learn something from how we present ourselves online? Here’s a video tour of the new Brandwithin site. The tour explains how we came up with our big-button home page concept, and what’s behind each of the pages we have created.
View the Site Tour here
Perhaps the most useful point you’ll get is that there IS a strategy at work here! You’d be amazed how many business sites are thrown up with no real thought. It’s essential (and actually quite easy) to sketch out a strategy that defines why your site is there and what it should accomplish.
For the Brandwithin site, we’ve pulled together some of the best thinking out there in web-world, along with our own years of experience strategizing and building sites for clients. The complete tour is about 25 minutes long, but you’ll get a lot of juice from the first 5 minutes. Enjoy!
Technorati Tags: Blogging, Brandwithin, Keywords, SEO, SMO, Web Design, Website Strategy
