Having a high-converting website supports you to share your expertise and grow your natural health business.
First Impressions Count
Your website visitors need to quickly understand:
Who you are as a practitioner
What services you offer
What sets you apart from competitors
A top priority is to communicate your core service areas.
We recommend having three core service areas.
These are three core purposes to define the focus for your practice and give immediate clarity for a website visitor.
What Are YOUR Three Core Service Areas?
These are personal to you and your practice, even if other practitioners offer similar services, you are unique in how you present yourself and support your clients.
Take time to consider what these are for you and how you can communicate them succinctly.
Here are some examples to get your creative ideas flowing:
Naturopathic Consultations | Immune Support Programs | Holistic Stress Reduction
Nutrition Consultations | Allergy and Sensitivity Testing | Digestive Health Programs
Naturopathic Pediatric Care | Fertility Support Services | Hormone Balancing Programs
Holistic Nutrition Services | Detoxification Programs | Weight Management Support
Fertility Support Services | Pre and Post-Natal Nutrition | Holistic Health for Families
Holistic Nutrition | Mind-Body Healing Programs | Sleep Improvement Support
Functional Medicine Assessments | Nutritional Testing | Customised Dietary Plans
Pain Management Support | Joint Health Programs | Holistic Nutrition Services
Skin Health Treatments | Natural Beauty Consultations | Anti-Acne Programs
Holistic Nutrition Consulting | Mind-Body Health Programs | Sleep Improvement Support
Mind-Body Healing Programs | Meditation Classes | Yoga and Pilates
Your turn – What are your thoughts on your three core service areas?
We are progressively building an example website to demonstrate the principles of a high-converting website. You can view it at ZenPractitioners.com
Apologies for the rushed version during the webinar. It usually takes more time to develop this process and of course to more thoroughly edit final content.
Can Your Three Core Service Areas Change over Time?
Yes, as you grow your practice and gain clarity about how best to present your expertise and passion, you can adjust or change these core service areas.
These core service areas will be come valuable keywords to support your website to be found in a Google Search.
We will explore Search Engine Optimisation (SEO) later in this e-course.
